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OFFERING TAKEOUT ONLY?

5 ways to

promote your

takeout offers..

How to create a customer experience when your dining room is closed..

6 ways we can help you drive revenue.

WHAT OUR CLIENTS SAY

“I want to thank you for doing a great job and being creative because we can see the [orders] increase each day.”

— Marty K.

 

5 WAYS TO PROMOTE YOUR TAKEOUT OFFERS.

Prior to COVID-19, customers were able to physically experience your brand. They could hear the music, feel the energy from the crowd of diners, interact with your staff and enjoy your food. The combination of those elements created moments that were memorable and kept your restaurant top of mind. 

But, that physical experience is not an option for guests right now and as we look for creative ways to keep connected with our customers, it's imperative to deliver a digital experience that aligns with your brand and keeps awareness high.

 

Below are some ideas to promote your takeout offers. 

Image by Domenico Loia

1. SUBMIT YOUR RESTAURANT TO LOCAL SITES.

Many local sites are creating lists of restaurants that have takeout options and will include yours at no charge.

As this national crisis continues on, many groups and sites are offering help in promoting your restaurant and takeout specials to their audience. Reach out to your local restaurant association to see how they are helping to promote locally. 

 

Some examples in the Orange County area include:

Image by Adam Solomon

2. CREATE AN EMAIL  COMMUNICATION PLAN.

Share your takeout specials and offerings to stay top of mind.  

Stay consistent and regularly share stories about how you are preparing food safely, what dishes are being featured in your takeout offerings, and any specials you might have. 

 

Including pictures of your team and giving your customers a behind-the-scenes look at what you are up to will help develop a more personal connection. 

Don't have experience creating emails? Platforms like Convertkit make it easy to get started or you can reach out to us and we will help you create one at absolutely no charge. 

 

Image by Sara Kurfeß

3. UTILIZE FACEBOOK AND INSTAGRAM ADS.

Without a physical presence, it's crucial to reach your target audience in different ways.

In times of uncertainty, it seems tough to think about spending money. Yet, for the time being, the only way to reach your customers is online and an investment in marketing to the exact audience who will be most likely to make a purchase from you is a smart way to test out the popularity of your takeout offerings. 

You can set the exact budget amount that works for you and test out different audience groups to see who responds most favorably. 

Haven't ever run a Facebook or Instagram ad? This tutorial from Hootsuite is a great place to start or you can reach out to us and we will help you get an ad running at absolutely no charge. 

4. BUILD YOUR SOCIAL PRESENCE.

Even without using paid ads, you can reach your audience daily through Facebook and Instagram. 

Now is the time to create that social media presence that you've been meaning to build and to actively engage with your customers where they are. 

In addition to posting images of your food and your staff, consider getting to know your followers by asking questions, offering inspiration that aligns with your brand or creating informative videos right from your phone.

 

Try to set aside some time each day to respond to inquiries, comment on other content and interact through direct messages. 

Not sure where to start with social engagement? Here's a great Forbes article to get your ideas flowing or you can reach out to us and we will help you build some social content at absolutely no charge. 

5. CONSIDER OFFERING DELIVERY.

Most of the major delivery platforms are waiving fees to make it more profitable to offer delivery.

It may not have always made sense to you to consider offering your food for delivery. Maybe it was because the fees were too high or the logistics too complicated. But, with the abrupt change in a customer's ability to make purchases in-person, it's time to start considering all options. 

Many of the major delivery platforms are offering discounts on their fees, but there are several options and not all of them will work for you. Here's an article that summarizes what different platforms are doing to help or you can contact us to get set up for delivery at absolutely no charge. 

 

5 customer experience ideas for takeout service.

Finding new ways to surprise and delight your guests to keep your relationships strong. 

1.

Handwrite a thank you note for each takeout order. Include the customer's first name to personalize it. 

2.

Celebrate special occasions by writing "Happy Birthday" or "Happy Anniversary" on the takeout packaging or including a single candle. 

3.

Respond to every email, social media comment or inquiry as quickly as possible with a note of gratitude. 

4.

Create some fun customer appreciation videos for your social feeds. A quick video of your staff saying thank you taken on your smartphone is sure to bring some smiles. 

5.

Send a special offer to guests who have visited your restaurant 5+ times as a "VIG" (Very Important Guest) incentive.

 

6 ways we can help you NOW.

case study:

Personalized email campaigns

Copywriting and formatting for social content

Consistent content development and strategy 

Local listing features

Layout and design for each social platform

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