CONNECT + BE INSPIRED

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©2019 Sparkset

OUR SERVICES 

OUR APPROACH 

Here's how we create a first-rate customer experience strategy for YOUR business:

 

WE ANALYZE

  • We recognize that no two brands are alike. Your brand is unique and so is your customer journey. That’s why we work hard to discover where you are now – and where you want to go.

  • We analyze every touchpoint in your customers’ journey. The number of touchpoints will vary depending on how many sales channels you utilize. This can involve brick-and-mortar sales, online sales and each social media channel where you have a presence.

  • We analyze the data of each channel to discover where the customer experience is not what you would like it to be.

  • We interview your employees to find out their knowledge of your brand identity and if they know what is expected of them to deliver an outstanding customer experience and make that part of who they are. To fully reach that level takes recognition, training, and repetition until it becomes second nature.  

Not designing an intentional customer experience leads to unengaged employees, uninspired customer service, loss of sales, and employee turnover.​ You are on this page because you know how costly this is to your business.


WE STRATEGIZE + IMPLEMENT

  • In collaboration with you, we build a customer journey map that remedies each gap we have discovered.

  • From employee brand immersion training and giving them the tools they need to be effective, to capturing and sharing your brand stories, we can encourage actions that change behavior. And the results can be measured. 

  • Depending on your needs, we can focus on a single channel – or all of them. We make sure that all are consistent and in alignment with your brand story.

  • We audit effectiveness and monitor the impact of your customer experience program.

  • We tweak anything that needs tweaking. We are not satisfied until you are.

If you think these are worthwhile goals, let’s talk.

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."

- Jack Welch, Former CEO of General Electric