
SEO CAMPAIGN MANAGEMENT
ECOMMERCE
THE CLIENT
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An E-Commerce store based in Texas that needed Search Engine Optimization (SEO) services to replace their PPC ad spend.
THE CHALLENGE
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E-commerce store was just starting out in a niche market.
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The niche was highly competitive and dominated by name brands.
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90% of the marketing budget was going into the PPC and Facebook ads.
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Organic traffic was less than 20 sessions per day on average.
THE STRATEGY
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Completed an audit of the site and a competitor analysis.
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Created content around specific keywords.
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Focused on long-tail keywords rather than more generic keywords.
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Added high-quality backlinks to the site.
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Assisted their development team in creating accelerated mobile pages.
THE RESULTS
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Organic traffic increased by 93% in 9 months.
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Revenue increased by 69%.
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Search engine rankings improved every month compared to bigger competitors.
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Domain authority and page authority increased significantly.
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After 6 months the site started earning natural backlinks.
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Created and indexed hundreds of new pages for the site.