SEO CAMPAIGN MANAGEMENT

ECOMMERCE

THE CLIENT

​​

• An E-Commerce store based in Texas that needed Search Engine Optimization (SEO) services to replace their PPC ad spend.​

THE CHALLENGE

​

• E-commerce store was just starting out in a niche market.

• The niche was highly competitive and dominated by name brands. 

• 90% of the marketing budget was going into the PPC and Facebook ads.

• Organic traffic was less than 20 sessions per day on average.

THE STRATEGY

• Completed an audit of the site and a competitor analysis.

• Created content around specific keywords.

• Focused on long-tail keywords rather than more generic keywords.

• Added high-quality backlinks to the site.

• Assisted their development team in creating accelerated mobile pages.

​

THE RESULTS

• Organic traffic increased by 93% in 9 months.

• Revenue increased by 69%.

• Search engine rankings improved every month compared to bigger competitors.

• Domain authority and page authority increased significantly.

• After 6 months the site started earning natural backlinks.

• Created and indexed hundreds of new pages for the site.