SEO CAMPAIGN MANAGEMENT

ECOMMERCE

THE CLIENT

  • An E-Commerce store based in Texas that needed Search Engine Optimization (SEO) services to replace their PPC ad spend.​

 

THE CHALLENGE

  • E-commerce store was just starting out in a niche market.

  • The niche was highly competitive and dominated by name brands. 

  • 90% of the marketing budget was going into the PPC and Facebook ads.

  • Organic traffic was less than 20 sessions per day on average.

 

 

THE STRATEGY

 

  • Completed an audit of the site and a competitor analysis.

  • Created content around specific keywords.

  • Focused on long-tail keywords rather than more generic keywords.

  • Added high-quality backlinks to the site.

  • Assisted their development team in creating accelerated mobile pages.

 

THE RESULTS

 

  • Organic traffic increased by 93% in 9 months.

  • Revenue increased by 69%.

  • Search engine rankings improved every month compared to bigger competitors.

  • Domain authority and page authority increased significantly.

  • After 6 months the site started earning natural backlinks.

  • Created and indexed hundreds of new pages for the site.

 

 

© 2023 Sparkset

  • White Facebook Icon