ARTISAN CARAMEL CLIENT

Shopify Website Management • FB Ad Management • Social Media Management • Email Marketing • Custom Content Design

Objective

Build a digital presence, acquire new customers, reengage their email list, and generate sales.

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Approach

Activated email list with monthly campaigns, utilized Facebook ads to acquire new customers and build email leads, managed social media accounts, created "Caramel Crew" loyalty community, and maintained Shopify website.

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Impact

During the 2020 Holiday season (October - December) our email campaigns, and organic and paid social strategies resulted in a 460% increase in online sales revenue when compared to both 2019 and 2018. 

In addition to revenue, we increased traffic to the site by 334% and increased the conversion rate by 267%.

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