
FACEBOOK ADS
STARTUP
THE CLIENT
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A startup in Seattle that wanted to establish a digital presence and develop an audience of targeted customers.
THE CHALLENGE
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This client was a startup and had very little information about their target audience.
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They did not have a website and needed guidance to launch their digital presence.
THE STRATEGY
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Developed a brand messaging strategy.
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Built four unique landing pages, using different messaging and creative.
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Built a complete Facebook ads funnel to test out 16 different audiences.
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Used retargeting with intriguing offers in the middle of the funnel.
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Used re-engagement campaigns to increase the lifetime value of their customers.
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Emailed exclusive offers for those who had shown interest but not yet completed a purchase.
THE RESULTS
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Developed a foundational digital presence and used comprehensive testing to identify the most valuable target audience and messaging.
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Optimized their ad approach to maximize the return on ad spend (ROAS).
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By the end of the third month, we achieved an average of 2x ROAS.
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At the end of their sixth month, we achieved an average of 5.28x ROAS.