FACEBOOK ADS

STARTUP

THE CLIENT

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• A startup in Seattle that wanted to establish a digital presence and develop an audience of targeted customers.

THE CHALLENGE

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• This client was a startup and had very little information about their target audience.

• They did not have a website and needed guidance to launch their digital presence.

THE STRATEGY

• Developed a brand messaging strategy.

• Built four unique landing pages, using different messaging and creative.

• Built a complete Facebook ads funnel to test out 16 different audiences.

• Used retargeting with intriguing offers in the middle of the funnel.

• Used re-engagement campaigns to increase the lifetime value of their customers.

• Emailed exclusive offers for those who had shown interest but not yet completed a purchase.

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THE RESULTS

• Developed a foundational digital presence and used comprehensive testing to identify the most valuable target audience and messaging.

• Optimized their ad approach to maximize the return on ad spend (ROAS).

• By the end of the third month, we achieved an average of 2x ROAS.

• At the end of their sixth month, we achieved an average of 5.28x ROAS.