EMAIL MARKETING

BEAUTY

THE CLIENT

  • A beauty product eCommerce store that wanted to increase sales.

 

THE CHALLENGE

  • The client worked with an agency that spent $10K on Facebook ads without real results.

  • They did not have any landing pages or current offers.

  • Their pixel needed to be corrected as the previous agency was using their own pixel instead of the client’s pixel.​

 

 

THE STRATEGY

 

  • Complete pixel installation.

  • Worked with the client to develop a freemium model, using two products to test.

  • Created four different landing pages for freemium strategy.

  • Developed an email marketing sequence for follow up.

  • Developed an audience strategy that was based on competitors, interests, job titles, retargeting and lookalikes.

 

THE RESULTS

  • 900+ purchases recorded after the first month.

  • Cost per purchase for core products was below $8.

  • Return on ad spend (ROAS) for core products jumped to 10.64% just from Facebook ads.

  • Email marketing conversion from a free product to a core product was 37%.

 

 

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